Customer Marketing Manager

Posted 3 months ago

Job Overview

The Customer Marketing Manager is responsible for the development and execution of Customer and Channel specific marketing plans. Working closely with the sales team and our customers, the CMM plays a key role in driving revenue and profit for the System, while helping achieve our goal of becoming the Customer’s most valued supplier.


  • Lead marketing strategy in collaboration with overall customer strategy
  • Influence complex customer situations (franchisees)
  • Deliver insights (consumer and industry) and apply to customers business
  • Construct annual marketing calendar
  • Contribute to customer’s long term planning process
  • Conduct customer marketing stewardship reviews
  • Provide customer business and opportunity assessments
  • Provide competitive analysis /LOS
  • Create persuasive selling stories
  • Lead revenue enhancing concept development with customers
  • Leverage internal tools and resources to support customer strategy (e.g. via  channel, asset and brand )
  • Host key strategic meetings
  • Fully leverage national marketing initiatives with customers.
  • Identify and leverage customer-specific, and channel marketing opportunities through prioritizing and capitalizing on channel, customer, and shopper insights and linking to brand strategy
  • Develop and execute channel and customer promotions/programs that leverage national brand ideas/thinking and consumer insights to drive increased consumer preference and customer activity.
  • Plan and orchestrate introduction of new products and line extensions to ensure that specific distribution, pricing, shelving and merchandising objectives are met or exceeded.
  • Work with sales teams in the development, execution and follow – up of sales plans of assigned customer base.
  • Participate actively in the Annual Customer Plan process.
  • Provide strong financial acumen to all business decisions and provide post analysis to ensure goals are met.
  • Work with sales teams to jointly present major initiatives to customers.
  • Assist customers in reaching sales potential on company products by offering creative merchandising ideas.
  • Handle customer issues/opportunities promptly
  • Build relationships with marketing contacts of key customers.

Customer Marketing Manager Requirements

  • BA/BS degree or equivalent working experience 3 years of proven experience in communications, marketing, analytics, or related field
  • Understanding of various marketing and sales touch points
  • Strong writer and content creator
  • Good time-management skills
  • Ability to multi-task
  • Strong interpersonal and communication skills
  • Critical-thinker and problem-solver

How to Apply 

Interested applicants should send Cover Letter and CV to: [email protected]   

Deadline: 15 July 2021

Only shortlisted candidates will be contacted.

Female candidates are encouraged to apply.

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